English
| What we do | The surveys | Who we are and why we'er doing this |
- We are nerds – we like data, we like research, we like analytics, we like numbers and math, we like the internet
We are also entrepreneurs – we’re looking to build an interesting business and (we hope) make some cash
We noticed that lots of people are going online in Thailand, but there’s not much internet business going on
About 15-20% of Thais use the internet, but online advertising in Thailand is only 1% of all advertising
Compare that with China, where internet usage is about the same as Thailand, but online ads are 4.2% of all ads
Or compare with India, where the online ad spend is about the same as Thailand, but only about 5% of people are online
Given Thailand’s online population, there really should be a lot more online marketing going on, so what’s the problem?
We think the reason online marketing hasn’t taken off in Thailand is because online marketing is about data analysis
The big difference between online and traditional media is interaction, which means you can collect data
If you can analyze this data, you can improve your marketing – that’s been the big promise of on online marketing
But in Thailand, we don’t see many people using a very data-intensive approach to marketing, online or offline
The biggest Thai websites are still relying on banner ads and CPM rates while the rest of the world has left these behind
So we’re taking a very data-intensive approach to online business – collecting survey data to create market research and using that data to generate sales leads online. We think this approach will boost online marketing in Thailand
And there’s our educational mission. For more on that, check out our educational stuff section.
We really love this stuff, so if you’re interested, contact us and let’s talk more about it!
The Roomai management team
Dev Appanah – the innovation dude
Pat Supaoath – the website partnership guy
Pippa – the marketing and advertising chick
Dr. Amitava Biswas – the advisor